A web designer creates the layout and design of a website. In simple terms, a website designer makes a site look good. They use design programs to create visual elements. Website designers usually have expertise in UI, or user interface, which means they strategically design a site that's intuitive and easy for visitors to navigate. The aesthetics of a website directly impact a user's opinion of the site and the company. Research shows it takes website visitors less than one second to judge a website, and that first impression is often associated with the brand as well.